The most recent newsletter from management coach Jon Pratlett explains that, when you encounter a difficult situation, your brain reacts differently when you say "I am…" as opposed to "I feel…"
"Research suggests that when our brain's fight/flight response is activated and we become aware of it, saying to ourselves "I am angry," "I'm frustrated," or "I'm sad" is only likely to perpetuate the threat response."
The reason is simple. When you say "I am" you're making a statement about your identity, which implies the permanence of that emotion. You're saying to yourself "This feeling is who I am."
By contrast, if you characterize your emotion as something you feel, it doesn't imply permanence, since emotions are fleeting. Saying "I feel..." rather than "I am..." is more likely to result in: Continue reading.
Originally posted on Inc.com.