You go to bed exhausted and sick, feeling out of control and like you’re sabotaging yourself.
Can you relate?
It’s called emotional eating, and it happens more often than you might think. You don’t always have to clean out your fridge in one night to fall victim to emotional eating, either.
This phenomenon can strike at any time, when you find yourself eating for reasons other than satisfying actual physical hunger.
When I worked in marketing, it wasn't long before I discovered that food companies constantly strive to make a connection between food and emotion. In order to create appeal, food marketing promises an emotional benefit beyond the food itself— such as comfort, excitement, belonging, etc.
My job as a marketer was to make these connections even more compelling and convincing, by fueling our collective belief that eating certain foods provides us with emotional satisfaction. Continue reading.
Originally posted on Mind,Body,Green.