On the internet, in newspapers, and in casual conversation, the brain can sound like an amusement park: reward centers “light up,” dopamine “floods” our system, we experience an “adrenaline rush.” In this simple world, depression is no longer a mysterious, devastating specter: it’s nothing more than a shortage of serotonin, the brain’s “happy chemical.” Unfortunately for those who suffer from depression, however, the truth is not nearly as straightforward as the internet might lead us to believe. Serotonin's association with happiness and depression recovery is so well known that the molecule has become lucrative. On Etsy, one may browse nearly 2,000 serotonin-themed necklaces, earrings, and trinkets. In loving homage to TV chef extraordinaire Ina Garten, Reddit user /u/annybananny coined a slogan that has since circulated widely on social media: Much like tomato sauce or pie crust, "If you can't make your own neurotransmitters, store-bought is fine." The motto has since been plagiarized by dozens of opportunists looking to make a quick buck.
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June 2023
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